University Communications

University Logos

IDENTITY REPRODUCTION

LOGO STRUCTURE

The Portland State University logo is a signature consisting of two components: the logomark and the logotype. These two components are always placed in a fixed relationship and should never be altered, modified, or redrawn. 

PSU Logo showing the placement of the logomark next to the logotype

Primary Signature – Horizontal

The horizontal signature is the preferred format for most applications.

PSU Vertical Logo showing the placement of the logomark above the logotype

Alternate Signature – Vertical

When space limitations or size of reproduction preclude the use of the primary configuration, the alternate vertical configuration may also be used. Any other configuration of the signature is not authorized for use.

Two versions of the logomark without logotype

Single Logomarks – Limited use

The single logomark should generally only be used in on-campus promotion, merchandise applications, or instances where the context is obviously understood to be Portland State University.

MINIMUM CLEAR SPACE

To ensure its integrity and visibility, the Portland State University logo should be kept clear of competing text, images, and other marks. It must be surrounded on all sides by adequate clear space—a space equal in size to the cap height of the logotype (the height of the capital ”P” in Portland State).

This is a minimum clear space. Ideally, the logo should be surrounded by additional white space whenever possible.

Example showing required minimum clear space surrounding vertical and horizontal PSU logos

SIZE REQUIREMENTS

RECOMMENDED SIZE

  • For printed pieces, the suggested width for the Portland State University logo is 2.25” on a typical 4” x 9” rack brochure, and 2.5” on larger (e.g., 8.5” x 11”) publications.
  • For digital uses, the suggested width for the logo is 2.5” in PowerPoint and 3” on the Web.

MINIMUM SIZE

Minimum size refers to the smallest dimensions allowed for the Portland State University logo. It is stated at minimum width.

  • For printed pieces, the minimum width for the horizontal logo is 1.75”, and the minimum size for the vertical logo is .625”. 
  • For digital uses, the minimum width for the horizontal logo is 180 pixels, and the minimum size for the vertical logo is 60 pixels. 

Choosing the correct logo 

The preferred usage of the Portland State University logo is the two-color version on a white background. Use the horizontal rather than the vertical logo when possible. Use the two-color version rather than the one-color version when possible. The reverse logo treatment may be used on a dark background if sufficient contrast exists.

The “accent green” logo may be used only over a solid field of PSU Green. The accent green logo cannot be used over any other background color.

Examples of PSU logos against black, white, and green backgrounds

Download Logos

Logos available to download include the primary logo, secondary logo, and limited use logo mark in all approved color combinations in the following formats:

EPS — Used for high-quality printing. These files can be imported into or opened through page layout and illustration software such as InDesign, QuarkXPress, Freehand, Illustrator, or Photoshop. Since EPS files are vector art, they offer the highest possible resolution and should be used for high-quality print applications and posters or large- scale graphics.

JPEG — Non-transparent files that can be placed in applications such as Microsoft Word, Publisher, and PowerPoint or used online. These files can lose resolution when used at larger sizes.

PNG — This file format is mostly used for online graphics and can support transparent backgrounds. This format is generally not high enough resolution for print, but can still be used in word processing and presentation software when transparent background is needed.

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