Marketing and Promotional Resources

Marketing Resources

Brand Messaging Framework

Portland State's Brand Messaging Framework gives campus stakeholders ways to build key messages for a variety of target audiences.

Editorial Style Guide

The Editorial Style Guide includes the standard usage for grammar and spelling to be used in PSU content, marketing materials and publications. 

Campus Event Marketing Tips

There are many tools across the PSU campus that departments can use to promote events and share announcements. This comprehensive guide shares best practices to put your event on the calendar and on the minds of our community. 

Campus Mass Email Policies and Guidelines

Email is a powerful communication and promotional tool but its misuse can cause headaches. Familiarize yourself with the PSU email landscape and requirements, guidelines and best practices before you hit the “send” button. 

Campus Communicators Google Group

Join the group to pose questions, share communication strategies and receive brand identity-related announcements.

Integrated Marketing and Communications Council

Connect with members of the Integrated Marketing and Communications Council, who serve as a leadership team that helps advance an integrated approach to campus-wide marketing communications.

Social Media

Social media is the primary medium to connect and inform audiences. Portland State uses Instagram, Facebook, TikTok, Threads and LinkedIn to connect with the PSU community.

Web Communications

University Communications and the Office of Information Technology collaboratively support the Portland State University website, pdx.edu.  

Promotional Resources

Business Cards and Stationery

Use our online ordering system to order business cards, letterhead and envelopes. For digital needs, you can use the PSU Letterhead Google Doc.

Email Signature

Learn how to add a standard PSU email signature to your PSU Gmail account.

Branded Merchandise

University departments and student groups who would like to produce merchandise such as shirts, water bottles, pens, logo buttons, etc., using the University’s name and logos are required to purchase the merchandise from formally licensed vendors. 

Branded Promotional Materials

Promotional resources for departments to use while representing PSU at conferences, events and recruitment fairs.

Name Badges

Order the official name badges for Portland State faculty, staff and students. The name badges are attached to your clothing with a magnet.

Photo and Video Protocols and ID and Consent Forms

According to the Family Education Rights and Privacy Act (FERPA) law protecting the privacy rights of students, no video or photo can be used by PSU without signed permission. For information on external entities or companies producing video or photography sessions on campus, please refer to our PSU Film/Photo/Video Guidelines.

Promotional Display Materials and Giveaway Items

PSU-branded display materials and giveaway items are available for checkout from University Communications to use at conferences and events. Small quantities of PSU logo swag are also available to generate interest among prospective students, community member and faculty.

Trademark Licensing

Portland State authorizes the use of the University’s name and logos on merchandise through a formal licensing and trademark program administered by the Collegiate Licensing Company (CLC). 

Design Resources