ABOUT US
Welcome to University Communications
Our marketing and communications team highlights the life-changing opportunities and possibilities that a PSU education provides. We attract and retain students, employees and community members to Portland State through marketing, media relations and communications efforts. We foster pride in PSU’s commitment to diversity, dedication to our urban serving mission and tradition of excellence in education and research.
We also lead the Integrated Marketing Communications Council composed of decentralized campus-wide marketing communications professionals who collaborate to advance an integrated approach that accomplishes both institutional and unit goals.
Core Responsibilities
Brand management
- Digital assets
- Guidelines
- Research
- Strategy
- Trademark and licensing
- Visual and written identity
Communications
- Content strategy
- Crisis communications
- Executive communication and speech writing
- Internal communications
- Media relations
Software Management
- Canva Pro
- Flash Alert Newswire
- MyEmma
- Muck Rack
- NetX
- Sprout Social
- WordTracker
- Video Caption
Marketing
- Advertising (paid media)
- Creative (strategy, copywriting, graphic design, photography, video)
- Google Analytics, AdWords and TagManager
- Strategy
Owned media
Website management
- Search engine optimization
- Top-level menu and content management
- Academic program page co-management
- Collaborate with OIT on continuous functionality and technology improvement