About Strategic Communications and Public Relations
Strategic communication is the total effort of an organization to inform, motivate, and connect with its various audiences. As social media and the immediacy of digital media takes over the news cycle, understanding how an organization is perceived by its internal and external audiences is essential for success. To communicate effectively with an audience, it is imperative to understand how messages are created and framed, how people respond to messages, and how to best employ communication strategies to advance organizational goals.
CEPE’s fully online Strategic Communications and Public Relations certificate program offers a combination of hands-on strategy, real-life case studies, writing best practices, and lectures from local communications and PR professionals. Participants will learn a comprehensive strategic PR process for research, planning, implementation, and evaluation, and gain a foundational understanding of new ethics and the legal aspects of public relations. Modern PR skills are more vital than ever, and advanced PR knowledge is expected and sought after regardless of role or industry, making these skills critical for a variety of careers.