Mary Yoko Brannen is Professor Emerita from San Jose State University and Honorary Professor of International Business at the Copenhagen Business School having been awarded an honorary doctorate in 2016. She is a Fellow of the Academy of International Business, Consulting Editor for the Journal of International Business Studies and currently sits on the International Advisory Boards of BI Norwegian Business School, Stockholm School of Economics, and the International House of Japan. She has taught at the Ross School of Business at the University of Michigan, Smith College, San Jose State University and Stanford University in the United States; INSEAD in France, Keio Business School in Tokyo, Japan, and Fudan University in China. Born and raised in Japan, having studied in the US, France and Spain, and having worked as a cross-cultural consultant for over 30 years to various Fortune 100 companies she brings a multi-faceted, deep knowledge of today’s complex cultural business environment.