Business of Craft Brewing Certificate Program

Man at brewery looking down

CEPE's Business of Craft Brewing program is currently on hold. The elective course BB407: Regulation and Compliance for Craft Beverages is running separately as an asynchronous course and is open for registration. If interested in receiving updates and information on when the entire program is open for registration, please complete this form to be notified when it is next offered. Thank you! 

About Business of Craft Brewing

While big-name domestic beer sales have decreased, craft brew sales continue to grow with 9,000-plus craft breweries in the US alone today. Because of this expansion, a passion for brewing and a good recipe are simply not enough to thrive in such a crowded market. It is essential that craft beverage industry professionals who want to advance their careers, as well as home brewers looking to reach larger audiences by opening up microbreweries, learn about the business side of craft brewing.

This fully online Business of Craft Brewing Certificate program, taught by industry experts, provides the knowledge and resources for aspiring and established craft brewing professionals to develop fully actionable business plans to launch new craft breweries or optimize existing business operations. 
 

Certificate Snapshot


Format
 
Asynchronous and online

Frequency
 
Required Courses: twice per year
Elective Courses: on-demand, all year

Length

Three courses

Cost
 
Full certificate cost: $1,897

Click Here for the Course Schedule and Registration

Icon of beer in a green mug


CEPE aspires to allow students up to 3 years to complete a certificate program, however, CEPE's program offerings can fluctuate due to market/community demand. Therefore, we reserve the right to cancel or revise a program at any time. This means that CEPE does not guarantee the completion of any certificate, so if certificate completion is a student's goal, we encourage completion as quickly as possible when courses are available.
 

These courses gave me interaction with knowledgeable, in-industry instructors along with weekly lecturers that were well grounded in the current challenges of starting and running a brewery. This is extremely valuable and hopefully will reduce the number of startup mistakes.

- Michael Kuderka

Why Portland State University?

This program — the first of its kind — was developed in Portland, Oregon, a city also known as “Beervana,” the craft beer capital of the world. The instructors are not only deep subject matter experts, they also are widely connected throughout the craft brewing community and regularly bring in guest speakers to share different perspectives from around the country.

Who Should Attend

Established industry professionals, home brewers interested in launching their own microbreweries, and anyone interested in learning the unique challenges and opportunities of the business side of craft brewing.

Local breweries/distilleries/suppliers that have participated in this program include RogueWidmerMigration BrewingHopworks Urban BreweryCaptured by PorchesBull Run DistilleryGreat Western MaltingJV NorthwestReverend Nat's Hard CiderThe Ale ApothecaryCountry Malt GroupCraft Canning and Bottling, and The Oregon Hophouse, among many more.

What You’ll Learn

Upon completion of this program, students will have gained the knowledge to Implement a fully actionable business plan. In addition, by participating in this program, students will have opportunities to gain the skills to:

  • Create an operations and distribution plan;
  • Develop a marketing and sales strategy;
  • Understand regulation and compliance issues;
  • Be familiar with best practices for tasting/taprooms.

Expected Workload

Students can expect to spend approximately 16 hours in total on coursework per course. Examples of this work may include attending live sessions led by instructors and guest speakers (BB401 & BB402 only), watching video lectures, reading and writing assignments, completing quizzes, and conducting market research.

Program Alumni

A few examples of breweries that have successfully launched after completion of this program are:

3 Required Certificate Courses

Courses may be taken individually. Three courses are required to complete the certificate. If pursuing the certificate, courses must be completed within three years.

Core Courses (Both are required, taken in this order)

* The following two required courses provide students with weekly engaging virtual live sessions with the course instructor & guest speaker(s) and individualized feedback.

  • BB401: Basic Business for Craft Beverages (*on hold)
    • Gain an understanding of the craft brewing industry landscape from grower to glass. It is recommended you take this course before BB402: Craft Beverage Business Management.
  • BB402: Craft Beverage Business Management (*on hold)
    • Learn aspects of the craft beverage business from an operations and supply chain perspective. It is recommended that you take BB401 before BB402. 

Electives (Choose 1)

Select at least one of the following courses to complete the certificate. These courses are on-demand and self-paced. You must complete and pass a module quiz to move forward in the course.