About This Course
This course provides an overview of the craft brewing industry from grower to glass. Participants will be introduced to the various players and processes that go into making and selling craft beer, from growing grains and hops to malting, brewing, distribution, and retail environments.
The course also covers the different strategies and associated costs of creating a craft beer, along with various types of business models for selling craft beverage products. Business models for distilleries and alcoholic cider facilities will also be included. Students will complete a basic business plan covering the cost of goods sold (COGS) as well as potential revenue from different distribution channels.