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How do I view Google Analytics reports for my Portland State web site?

All Portland State websites that use the enterprise (centrally supported) Drupal content management system include a Google Analytics code to gather data about site users and activity.

Request access to PSU's Google Analytics report

Send e-mail to ucomm-support@pdx.edu. The e-mail should include:

  1. the fact that you'd like access to the Google Analytics report and
  2. the e-mail address(es)* of those that need access.

*E-mail addresses must be non-PSU accounts. Since Google Analytics is not one of the applications available to us as part of the Google Apps @PSU package, you must use a non-PSU e-mail address (not an address ending with @pdx.edu) to access that application. You can create a new account with a free service like Gmail (recommended) or supply an e-mail address for an existing personal account.

Log in to Google Analytics and view data

Once you have access to the report, go to Google Analytics at www.google.com/analytics. Click the Access Analytics button to go to the log in screen. Enter your non-PSU e-mail address and password, then click the Sign in button. NOTE: Log in to Google Analytics in a different browser than you use to view your e-mail/calendar/sites/groups/documents and other Google Apps @PSU products. Alternatively, log out of the PSU Google Apps before logging in to Google Analytics.

From the Account Home screen, click the "UA-4991908-1 - http://www.pdx.edu" item and then the "www.pdx.edu [DEFAULT]" link. This opens the overview screen for AUDIENCE data. As you make your way through the left-hand menu, you'll find screens that provide reports on all sorts of data.

Filter the data for a specific site

Here's a specific example for filtering page visit data to a single site. You can use this filtering strategy for any Google Analytics page that includes the Search box tool.

  1. Click the Content menu item, then Site Content, then Pages.
  2. Enter the site address (minus the www.pdx.edu) in the search box and click the Search icon.

The screen goes grey for a moment then redisplays with a list of the most-visited pages for that site.