Undergraduate Major: Advertising Management

The Advertising Management Option is designed to develop decision making and analytical skills in the functional areas of marketing communications.  This program provides the student with a carefully designed set of courses in advertising management and provides ad agencies, media, and marketers with a pool of well-qualified employees. The program includes courses in consumer behavior, research, creative strategy, media strategy, campaign planning, and account management.

The Ad Biz Website

AdBiz is the Advertising Management website at Portland State University. The site is fully designed and maintained by PSU Advertising Management students and is the central hub for program information for Advertising Management majors. 

Find out more: www.adbiz.sba.pdx.edu

PSU in National Advertising Competitions

The Ad Mgmt program in the school of business has steadily grown in size and stature. Evidence of this is how PSU has made a name for itself in a variety of student ad competitions.

In the American Advertising Federation's National Student Ad Competition, PSU has won the regional competition four times in the last eight years, placed in the top 10 nationally three times and has placed as high as finished 5^th in the nation. PSU recently won a prestigious invitational ad competition sponsored by the US Dept of Transportation Seatbelt Safety Division.

Most exciting is the record PSU has established in the new Collegiate Effie Competitions. The Effie's are one of the most prestigious awards in all of advertising. The Collegiate Effie competition was inaugurated in 2010. That year PSU won a silver Effie for work done on Heineken, IN 2011 PSU won the gold Effie for work done on MINI Cooper.

PSU teams are made up of Advertising Management, Graphic Design and Communications majors who do the research, communications strategy development, graphic design, media planning, and presentation of a comprehensive promotional campaign for a national brand. in June.

PSU's success in the Collegiate Effie's was recently the focus of a web feature in the university website home page.

Find out more: www.adbiz.sba.pdx.edu/HTML/NSAC.htm

Advertising Management Option Requirements

[2011-2012 bulletin year*]

A minimum of 24 credits as follows:

• MKTG 340 -- Advertising (4)
• MKTG 363 -- Consumer Behavior and Customer Satisfaction (4)
• MKTG 441 -- Media Strategy (4)
• MKTG 442 -- Creative Strategy (4)
• MKTG 443 -- Advertising Campaigns (4) or NSAC (8)*
• MKTG 460 -- Marketing Research (4)

Highly Recommended Electives for Advertising Management Majors

• MKTG 445, 446, 447 – Nat’l Student Advertising Competition (NSAC)* (8)

This course is a year-long practicum and can be used to satisfy the requirement for Advertising Campaigns MKTG 443. Admission is by application only, with approval based on superior performance in Marketing 340 and other advertising courses.

• MKTG 444 – Account Management (4)

This course is offered during Summer Session only because of the number of agency visitations involved. While not a requirement for the Advertising Management option, it is highly recommended for any student who is serious about a career in advertising.

• MKTG 410 – Digital Media Planning & Design (4)

Digital media for people who want to manage the process of strategy, creation, integration and analysis.

• MKTG 341 – Public Relations (4)

This course is an excellent complement to the paid media focus of the various Advertising courses.

• MKTG 404 – Advertising Internships (2, 3 or 4 credit hours)

The SBA Internship Office has a growing number of internships with agencies, media, and clients. The internship program has two new and very exciting additions. There is now a student-run agency that works with paying clients and a medium size Portland agency has initiated an all-PSU rotation internship program that provides four 12 week internships a year for PSU ad students. Consult AdBiz.sba.pdx.edu for more details under "Courses" in the menu bar or contact Becky Einolf in the SBA advising office at becky@sba.pdx.edu.

When Advertising courses tend to be offered:

Suggested Sequence:

*NOTE: Advertising Management students may contact the Undergraduate Programs Office at (503) 725-3712 for a referral to the professor in charge of the National Student Advertising Competition (NSAC).

View a PDF of our Advertising Management sequence information >

Links to requirements for other bulletin years are found on the Course Information page.