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Research - Jill Mosteller

Expertise

Consumer behavior in online/offline environments

Pets and people

Honors

Faculty Fellows Grant, Winter Quarter 2010, ($500), Center for Academic Excellence, principal investigator

Hannah Anderson Sustainability Research Grant, July 2009-June 2010, ($5000), co-principal investigator

Selected Recent Activity

Refereed Journal Articles

Poddar, Amit, Jill Mosteller, and Pam Scholder Ellen (2009), Consumers' Rules of Engagement in Online Information Exchanges, Journal of Consumer Affairs, Fall, Vol. 43, (3), 419-448.

Mosteller, Jill (2009), Seasonal and Classroom Environmental Influences on Students' Perceptions of Teaching Effectiveness, Marketing Educators Association Conference, Newport Beach, CA, April 23-25

Mosteller, Jill (2008), Companion Animal Extremes and Underlying Consumer Themes, Journal of Business Research, May, (61), 512-21.

Non-refereed publications

Eroglu, Sevgin and Jill Mosteller (2005), "The Role of Customer Experience", New Books in Review, Journal of Marketing Research, vol. 17, February, p 116-117.

Selected Conference Presentations

Mosteller, Jill and Naveen Donthu (2010), Visual Processing Fluency and Cognitive Effort: Perceptual influences in Online Choice Outcomes, Society for Consumer Psychology summer conference, August 9-12, 2010, San Diego, CA.

Mosteller, Jill and Jerry Ketel (2010), The Brand Scoring Project; An Academic and Practitioner Collaboration, Special Session, Academy of Marketing Sciences conference, May 26-29, 2010, Portland OR.

Wilhelm, Wendy, Eric Love, Sandra Mottner, Craig Dunn, Erica Okada and Jill Mosteller (2010) Special Session - Marketing Education and Sustainability, Academy of Marketing Sciences conference, May 26-29, 2010, Portland OR.

Eroglu, Sevgin and Jill Mosteller (2007) "Shopping Experience:  A Reconceptualization," 10th SMA - Retail Strategy and Patronage Behavior Research Symposium, San Antonio, TX, November 7, 2007.

Memberships in Professional Societies

  • Association for Consumer Research
  • American Marketing Association
  • Society for Consumer Psychology

 

More Marketing & Advertising Research

Dr. Mosteller's profile