Research - Don Dickinson
Expertise
- Advertising management
- Integrated marketing communications
- Media strategy
- Account management
Selected Recent Activity
Advisor for the PSU chapter of the National Student Advertising Competition.
Books
Dickinson, D. (2011). Advertising Metrics and ROI: A guide to improving agency accountability and effectiveness. Published by American Association of Advertising Agencies 4A, as part of its Thought Leadership Series.
Selected Conference Presentations
"The New Account Manager. Redefining the Critical Role of Account Service in the Changing Business of Advertising" (forthcoming)
Dickinson, D. (August, 2010). "Bringing Clarity and Direction to Advertising ROI: A New Conceptual Model for Practical Application." Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication. Denver, CO.
