Faculty & Research

Marketing and Advertising

Scott Dawson, Ph.D., Dean of the School of Business

Expertise

Improvisational strategy and interaction

Don Dickinson

Recent Activity
Advisor for the PSU chapter of the National Student Advertising Competition.
"The New Account Manager. Redefining the Critical Role of Account Service in the Changing Business of Advertising" (forthcoming)
Expertise

Advertising management
Integrated marketing communications
Media strategy
Account management

Tom Gillpatrick, Ph.D., The Juan Young Professor in Marketing & Food Management

Recent Activity
Regularly asked to give media interviews related to FILC industry and competitive issues, and food marketing education to local television, radio, newspapers, magazines, and national food Industry trade journals, such as Supermarket News and New Product News.
Executive Director, (FILC) Food Industry Leadership Center, Portland State University.
Expertise

Market-based decision making
Innovation and product development
Market segmentation and analyses
Internationalization of business education
Competitiveness in the retail food and consumer packaged goods industry

Robert Harmon, Ph.D.

Recent Activity
"Marketing Information Systems," (2003), The Encyclopedia of Information Systems, vol. 3, Bidgoli, H. (Ed.) Chestnut Hill, MA : Academic Press, pp 137-151, 2003.
"Congruity Between Product Cost Structures and Revenue Streams Using Product-Line Development," with Raffo, Faulk, Trujillo and Yankey, International Workshop on Economics Driven Software Engineering Research (EDSER-4), held in conjunction with the International Conference on Software Engineering (ICSE), Orlando, FL, May 2002.
Expertise

Marketing strategy/product life-cycle management
New product development/product innovation management
Technology marketing/marketing automation
Pricing strategy
E-business
Mobile commerce
Value-based marketing

Joanne Klebba, Ph.D.

Recent Activity
"Social Capital: Value Created by the Virtual Community," with Mathwick, C., American Marketing Association Winter Educator's Conference, Chicago, IL, vol.14, p. 287, 2002.
"Value Created in the Virtual Community: Scale Development," with Mathwick, C., under review, Journal of Consumer Research.
Expertise

Behavioral processes and value creation for sponsors and users of the virtual community
Brand identity activities and their impact on measures of financial performance
On-line consumer behavior

Charla Mathwick, Ph.D.

Research Fellow
University of Maastrict, The Netherlands
Recent Activity
Mathwick, Charla and Edward Rigdon (2004). "Flow, Play and the On-Line Search Experience," Journal of Consumer Research, 31(2).
"Understanding the On-line Consumer: A Typology of On-line Relational Norms and Behaviors," Journal of Interactive Marketing, vol. 16, 2002.

Bruce Stern, Ph.D.

Editor
Marketing Education Review
Recent Activity
"Do Academics and Practitioners Agree on What and How to Teach the Undergraduate Marketing Research Course," Journal of Marketing Education, 24(3), 226-233, December 2002.
"An Examination of Factors that Affect Perceived Value and Retention of Textbooks and Course Packets," with Unni, R., Proceedings of the Society of Marketing Advances.
Expertise

Marketing education; marketing research, buyer behavior

L. P. Douglas Tseng, Ph.D.

Recent Activity
"The Moderating Roles of Price Consciousness, Product Knowledge, and Product Type in the Reference Price Advertisement Effect," with Lii, Y., June 2002, ACME Transactions.
"A Study of the Different Approaches to International Market Segmentation," with Yuang-Shah Lii, Logistics Reserach Review, Vol. 1, No. 1, June 2002.
"Do Academics and Research Practitioners Agree on What and How to Teach the Undergraduate Marketing Research Course?" with Bruce L. Stern, Journal of Marketing Education, 24(3), 226-233, December 2002.
"The Role of Order Effects in Multi-Attribute Preferential Decisions," with Lii, Y., (forthcoming) Research in Consumer Behavior.
Expertise

International Marketing/Business
Decision Making
Marketing Research & Market Analysis
Marketing Education
Online Marketing
Pricing

Ramaprasad Unni, Ph.D.

Recent Activity
Unni, Ramaprasas and Robert Harmon (forthcoming), "Location-Based Services - Opportunities and Challenges," in B. Unhelkar (Ed.), Handbook of Research on Mobile Business: Technical Methodological and Social Perspective. Hershey, PA: IDEA Group.
Mathwick, Charla, Unni, Ramaprasad, and Wagner, Janet (2004), "Co-producing the e-Servicescape: Drivers and Outcomes of the Customization Experience," Proceedings of the Frontiers in Services Conference, Miami, FL.
Unni, Ramaprasad and Robert Harmon (2003), "Location-Based Services: Models for Strategy Development in M-Commerce," Proceedings of the Portland International Conference on Management of Engineering and Technology (PICMET), July.
Unni, Ramaprasad and Thomas Gillpatrick (2003), "Effects of Personalized Communcations and Type of Loyalty Rewards on Store Patronage," Proceedings of the European Institute of Retailing Service Studies (EIRASS), Portland, OR., August.
Expertise