Charla Mathwick
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Associate Professor of Marketing and Advertising Office: 438 SBA
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See also:
- Teaching, Classes, Current Term
- Research
- Vita
- Additional Information
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OEN Early Stage Concept Evaluation
Please click on the following link to download the evaluation form. Once you have downloaded and completed the form, please email to Dr. Mathwick at charlam@sba.pdx.edu or fax to 503-725-5850.
OEN Early Stage Concept Evaluation (.doc)
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Dr. Mathwick teaches in the MBA, MIM, and OEMBA programs offering classes in innovation, services marketing, customer relationship management, and international marketing research. Her research interests involve the study of customer behavior online with a recent emphasis on the loyalty implications and value derived from customer participation in corporate sponsored virtual communities. Dr. Mathwick is a research fellow at the University of Maastrict in The Netherlands. Prior to beginning work on her Ph.D., she held a variety of marketing positions in the financial services and telecommunication services industries, working for subsidiaries of Citicorp, U.S. WEST, and McDonnell Douglas.
