Forum

NWGA legislative update, Joe Gilliam

Contact Sandra Wilken for more information at sandra@nwgrocery.org

Welcome and Opening, Tom Gillpatrick

Opening Speaker: Lisa Sedler, President/CEO, New Seasons Market

Lisa Sedlar is the President and Chief Executive Officer of New Seasons Market. Originally from the Midwest, Lisa was drawn to Portland for its creative energy and its support of the environment, and most importantly, local, sustainably grown food.   Lisa is a formally trained chef and has worked in retail food markets for over 20 years, in positions ranging from Store Chef to Director of Purchasing to Vice President of Sales and Marketing.

In addition to being passionate about food and food security, Lisa believes strongly that business leaders have a responsibility to the communities they serve. “New Seasons Market was founded on sustainable business practices. From our partnerships with local farmers and support for nonprofits, to our innovative staff healthcare programs and green building initiatives, we take an active role in our community.”

Lisa is on the board of directors for the Oregon Food Bank and the Portland Public Market. She also serves on the business advisory committees of the Food Alliance and the Food Innovation Center.  She and her family live on a farm just South of Portland. They enjoy taking care of their farm animals, bird watching, trail rides, cooking Sunday brunch together and playing horseshoes.

Session 1: Bill Frerichs, Group Director, Target

Session 2: Craig Ostbo, Partner &Co-President, Koopman Ostbo Marketing

Session 3: The Innovation Conversation with, Kevin Coupe and Tom Furphy

Twenty-first century change often has the effect of giving business leaders - even the most forward-looking ones - a kind of intellectual whiplash.  Just when you think you've figured out where things are going - what works and what doesn't - something happens to challenge your thinking and turn preconceptions into misconceptions. 

Tom Furphy - formerly of Wegmans and Amazon.com (where he developed the CPG business) and currently CEO of Seattle-based Consumer Equity Partners, and Kevin Coupe, "Content Guy" for MorningNewsBeat.com and co-author of "THE BIG PICTURE:  Essential Business Lessons from the Movies," will engage in a far-reaching and provocative dialogue about where the food industry is heading, what can be learned from e-grocery successes, how to compete in the new environment, and how to understand the new consumer.

Session 4: Making “Local” and “Sustainable” Work: Building an authentic values-based  supply chain with Gail Feenstra and Shermain Hardesty

There is a wave of consumer demand for local and sustainably farmed food that has the producer’s story attached. New and existing supply chains are developing business models that can authentically carry these values from field to fork, while creating equitable, transparent relationships with farmers and ranchers.  In this session, two UC Davis researchers will share what they have learned about how to make these chains return fair value to the growers and fair profit for the other players in California  supply chains.  This project is part of a larger, regional effort in which Portland State University and Colorado State University also participated.

The State of Food Retailing with Anne-Marie Roerink, Principal, 210 Analytics, LLC)

Join us for the state of the industry review with in-depth information on shopper, financial and operational trends in grocery retailing. High fuel and food inflation and continued economic woes have created an incredibly complex and competitive marketplace in which successful retailers must maximize each shopper occasion.

Understand retailer performance in sales and profits and the latest trends in social media, locally grown, private brands and more. In addition to national trends, also hear specifics from shoppers and retailers in the Northwest.

Networking Reception/Auction 

Proceeds benefit FILC business students: for student scholarships, workshops, industry trips and networking opportunities

Dinner and Awards

Keynote: Jeff Hansberry - President, Global Consumer Products, Starbucks

Jeff joined Starbucks in June 2010 as president, Global Consumer Products and Foodservice. In this role, Jeff leads Starbucks efforts to accelerate growth in the company’s consumer products business with the introduction of new brands and products to more markets around the world. This includes packaged coffee, ready-to-drink coffee, ice cream, chocolate and Tazo® teas and drinks. In essence, this means he is responsible for extending the Starbucks Experience and taking care of the customer interactions outside of our stores.

Prior to joining Starbucks, Jeff served as vice president and general manager for E&J Gallo Winery where he was responsible for leading the company’s flagship popular priced brand portfolio. Prior to Gallo, Jeff spent 17 years at Procter & Gamble where he held leadership positions in sales, marketing and general management, both in the U.S. and abroad. Jeff is an experienced leader with deep understanding of  sales and takes pride in developing high-performing organizations.

Jeff holds a Bachelor of Arts in Economics and a Master of Business from the University of Pittsburgh. He is married with two sons.

Welcome and Introductions

Executive leaders panel: CPG/Retail: The Next 10 Years

Moderated by Kevin Coupe of MorningNewsBeat.com

Panelists: 
Amanda Martinez, VP Manufacturing Operations, US Grocery, Safeway

Gillian Crossan, Strategic Relationship Management, Deloitte Services, LP

Katie Slick, HR Director, Pacific Seafood

Jo Miller, CEO, Women's Leadership Coaching, Inc

Topic:  Becoming a Person of Influence

Women who break through into leadership positions in business get there with a reputation for delivering results. They are comfortable gaining and using power. They come across as credible, and strategic. When they speak, others listen. They have a ‘seat at the table’, and use it, to make a difference.

In this workshop, explore ways to gain credibility, get buy-in for ideas, and make a larger impact in business, through understanding the mechanisms of power and influence.