Dr. Charla Mathwick, Associate Professor in the School of Business Administration, is one of three coauthors of "Social Capital Production in a Virtual P3 Community," published in the April 2008 issue of Journal of Consumer Research.

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).

More information:

• Article abstract from University of Chicago.
• Press release from the University of Chicago.
• Dr. Charla Mathwick's CV.