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Due to the high demand for previous offerings, Portland State University's School of Business Administration (SBA), in partnership with OGI School of Science & Engineering and AeA, announces a third session of the highly successful “Driving the Business of Commercializing Technology” executive education program. Initially launched in June 2003 as a one-time event, the program will now be offered twice-yearly.

“By offering this program on a regular basis, we are expanding the business skills of a growing number of future technology leaders,” said Scott Dawson, dean of the School of Business Administration. “Each time we offer the program we are able to make subtle improvements and bring in a new slate of regional technology leaders for keynote talks.”

The executive education program is part of the partnership's Technology Business Leadership executive series, that combines the resources and expertise of all three sponsor organizations to educate leaders from the region's top technology companies. The past two programs (June and October 2003) attracted leaders from companies including Intel, InFocus, Mentor Graphics, Pixelworks, Planar Systems and Xerox, with participants coming from California and Alabama as well as the Portland metro area.

“Driving the Business of Commercializing Technology” will run April 4 – 9, 2004 at Skamania Lodge in Stevenson, Wash. Cost is $5,500 per participant if registered by March 17th (price includes all materials, lodging and meals). For more information or to enroll, the public can contact Kristin Mihalko at 503-725-3766 or visit www.sba.pdx.edu/partners/events/dbct.html.

Designed and led by distinguished leaders from the region's top technology companies, “Driving the Business of Commercializing Technology” is an integrated immersion program created for emerging business leaders, directors and vice presidents. Participants will get the latest research, knowledge and perspectives that they can use to achieve business results immediately. This executive program will help cultivate the region's future technology leaders as they navigate through the business of commercializing technology.

The format for the week includes case studies, panel discussions, nightly homework and an exciting weeklong simulation for building conceptual understanding and application. Key topics for the program include systemic views of technology commercialization, business analysis, planning tools and processes, financial modeling and forecasting, risk management, portfolio management and market planning. Presenters for the April session include Angela Biever, general manager of New Business Initiatives, Intel; Steven Buhaly, vice president and CFO, Planar Systems; Greg Merten, vice president, Strategic Change Office, Hewlett Packard; and Walden C. Rhines, CEO and chairman of the Board, Mentor Graphics Corp.

Advancing the business of technology, AeA is the nation's largest high-tech trade association. AeA represents more than 3,000 companies with 1.8 million employees. AeA's 3,000+ members span the high-technology spectrum, from software, semiconductors, medical devices and computers to Internet technology, advanced electronics and telecommunications systems and services. AeA's Oregon Council works to improve the visibility of the industry, keep industry executives abreast of trends, provide industry networking opportunities and advocate the industry's position on public policy issues.

The OGI School of Science & Engineering became one of four schools of the Oregon Health & Science University in 2001. The OGI school has more than 100 full-time and adjunct faculty, and more than 300 master's and doctoral students who are seeking degrees in five academic departments. In addition, there are more than 300 students taking for-credit courses but are not seeking degrees at this time. Each year, the school's Center for Professional Development enrolls more than 1,000 working professionals who take not-for-credit classes.

PSU's School of Business Administration, located in downtown Portland, is ranked in the top 30 percent of business schools nationwide and is the largest school of business in Oregon. Utilizing its excellent position in the business community, the SBA combines academic integrity with practical, hands-on experience. SBA programs encourage a high degree of interaction and involvement between students and the business community, with local business leaders sharing their expertise in the classroom and with students often working within these companies. For more information, visit www.sba.pdx.edu.

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Release Number: 04-023